RB19 marketing campaign
Role 1 of 2 Publicity Managers
Campaign Duration 4-6 months
KPI 5000 visitors on RB day
achieved 8000+ visitors on RB day
over 200 followers gained
regconised by Berita Harian, Berita & local artists
Budget 50k
*events are all planned and executed by full time NTU students as a part of their extra out-of-school activities. These are passion projects and none of the students gain any profit out of it.
Brief Description of Campaign:
Rentak Budaya is a biennial event under PERBAYU (Malay Language & Cultural Society) featuring performances, food, exhibitions etc. from the Malay culture. The event is held in the Malay Heritage Centre and lasts the entire day.
Brief Description of Job Role:
The role of a publicity manager included handling the social media marketing on instagram, facebook and youtube. Designing collaterals, creating videos (brainstorming, filming and editing), photography (including editing) were all part of our job scope. For 4 to 6 months, the two of us brainstormed, curated and executed these aspects to the event, and in turned, managed to market the event widely which allowed the us to receive 8000 visitors on the event day.
Brand Colours (for 2019)
In collaboration with
Malay Heritage Centre
National Heritage Board for the Singapore Heritage Festival
National Youth Council
INSTAGRAM PAGE
our entire instagram campaign - here includes our design collaterals and showcases our photography and videography skills
everything here has been condeptualised and designed/edited/executed by my partner and i
LOGO
EVENT TRAILER
logo designed by me
conceptualised by my partner and i
trailer filmed and edited by me
HIGHLIGHTS VIDEO
POSTER
highlights video to offer a glimpse to how the event day went
(filmed and edited by student videographers)
THE DAY
poster conceptualised and designed
by my partner and i
event photos to offer a glimpse to how the event day went
(shot and edited by student photographers)
RB21 creative directing
Role Co-chairperson & Creative Director
Event (Planning) Duration 12-14 months
during the peak of Covid19
Budget 30k
*events are all planned and executed by full time NTU students as a part of their extra out-of-school activities. These are passion projects and none of the students gain any profit out of it.
Guest of Honour: Rahayu Mahzam (Member of Parliament of Singapore)
Brief Description of Campaign:
Rentak Budaya is a biennial event under PERBAYU (Malay Language & Cultural Society) featuring performances, food, exhibitions etc. from the Malay culture. The event is held in the Malay Heritage Centre and lasts the entire day. Due to the Covid-19 pandemic during this time, the event had to be altered into something digital friendly and easier for crowd-control.
Brief Description of Job Role:
The role of a co-chairperson is to assist the chairperson in leading a team of 22 to plan, conceptualise and execute an exhibition in Malay Heritage Centre as well as a 6 episode video series on Youtube. With my prior experience in design, photography, videography and marketing, I was given the role of the creative director amongst the creative departments (marketing, exhibition designers, and video). It consisted of about 10 individuals. As the creative director, I led the entire creative process of the both the exhibition and video series. I directed the conceptualisation process and after, coached the individual teams on their tasks. Every creative collateral went by me, so I could ensure the visual cohesiveness of everything while making sure the overarching topical theme also remained present.
The exhibition was eventually opened to the public in mid April and was extended from a one month exhibition to two months because of all the attention it garnered.
In collaboration with
Malay Heritage Centre
National Heritage Board for the Singapore Heritage Festival
National Youth Council
Malay Language Learning and Promotion Committee
Yayasan Mendaki
INSTAGRAM PAGE
all collaterals designed by marketing team
i assisted them in conceptualising the ideas
coached and reviewed everything here that was posted
TRAILER & VIDEO SERIES
2 of 6 videos
4 videos features a narrative portion,
and all videos feature a performance portion
I coached, mentored my team for the conceptualisation, planning and execution of these videos.
I reviewed all pre, during and post production processes to ensure cohesiveness
EXHIBITION
highlights of the exhibition launch day at Malay Heritage centre
filmed and edited by marketing team
some photos from the exhibition launch day
photos taken and edited by marketing team
(featured: GOH Rahayu Mahzam)
WEBSITE
a website created by the marketing team for all
information regarding RB21
coached and reviewed by me
